Only if journalists stop ignoring it, and content marketers stop acting like marketers.
The media blames all newspapers’ problems on the Internet and technology, as if the medium is the message. It’s time we recognized that much of what newspapers produce should be improved, not preserved.
An announcement of my new project, Parentifact.org.
Content marketing often gets overcomplicated, but it’s a simple idea: give people the substance they’re seeking and they will come to you.
And what do those terms even mean anymore?
After Trump’s election, the media’s asking how they missed the story. They didn’t. They distorted it.
A continuously updated list of links to stories about the changing media landscape.
You’d think people in the same marketing departments would understand and respect what each other does.
Analytics are killing creativity in marketing-related content development.
The traditional view is that reporters and marketers are on different sides, that they are diametrically opposed careers. In reality, it’s more like different points along a spectrum.